Below is a picture of Phil. Phil is a junior at the university of Florida who is majoring in finance. Phil is extremely interested in soccer and fishing. He actually plays on the club soccer team at UF. To get to and from practice, Phil drives his Chevy Silverado which his dad gave to him when he was just a young boy. Phil is not a fan of watching tv. Instead in his free time he enjoys socializing with his friends, going out to the bars to meet new people, or going fishing on the east coast. Phil is not a fan of going out to drink, he is more a fan of going out to meet new people which has been successful for him.
What do you have in common with the customer avatar? If you have anything in common with the avatar, do you think that is a coincidence? Why?
Compared to the Phil, the avatar I created above, I see a few aspects of our character that we have in common. We both enjoy soccer and fishing. In addition, we both like going out and socializing with our friends as well as going out to meet new people. I think the few things we have in common are a coincidence because I created the avatar. Phil does match the target audience because he is interested in meeting new people and enjoys being in a social setting.
Matthew,
ReplyDeleteI share some similarities with your avatar. Much like Phil, I don't like to watch a lot of TV and I prefer spending my free time by going out and socializing with friends or meeting new people. With these similarities, I believe I would be a prototypical customer and match your target audience for your product. Icebreakers is definitely a great idea to open up opportunities to meet new people in social settings.